Can Background Music set the Mood?
Background Music - Truth or Dare?
The following article covers a topic
that has recently moved to center stage--at least it seems
that way. If you've been thinking you need to know more
about it, here's your opportunity.
Studies have shown that restaurants
can control their earnings with their chosen background
music.
That sounds a bit strange and probably
not accurate, however, it does make sense. If a romantic,
quaint and fancy restaurant caters to elaborate meals that
cost more than a normal evening out would, the background
music is usually soothing and peaceful. Perhaps you can hear
classical music or themed soft lyrics playing from the
corners of the restaurant.
These studies have shown that when
there is soft and relaxing background music, people are more
likely to take their time during dinner, therefore, spending
more money.
Taking longer to eat a meal means that
you may have an extra glass of wine, dessert or appetizers.
Ordering those extras adds up to a higher bill and the
restaurant benefits from that.
Playing more active and vibrant
background music is something that chain restaurants and
busier settings tend to do. A local steakhouse with a bar is
more likely to have upbeat playing than classical.
Having a more upbeat theme for
background music keeps customers a bit more active and more
likely to eat their meals faster. Restaurants that choose
that for their background music focus more on getting as
many customers in and out as possible for the day. They need
the tables for the next group coming in for a meal.
Knowledge can give you a real
advantage. To make sure you're fully informed about
background music, keep reading.
It is an amazing concept that
something as menial as background music can actually have a
huge impact on the environment, even subconsciously.
A wedding reception may have
background music for dinner and mingling, with happy themes
appealing to the guests and the mood. A commercial on the
television or the radio may have background music that sets
the mood as well.
An emotional or powerful scene in a
movie or play might choose particular background music to
accent the tension of the moment. Someone who is watching
the show or play might not even be aware of what song is
playing but your emotions may be heightened more because
your subconscious hears the background music. Amazing
concept, isn’t it?
People who are creating myspace
accounts are websites can show their personality through
choosing what kind of background music will be playing
– if any at all. They might change it based on their
daily moods or activities. It can be depressing or happy,
whatever they choose.
Professional companies will sometimes
choose classical background music for their websites, though
silence is usually preferred.
When you stop to think about it, parts
of our daily routines are affected by background music. It
could be the music coming out of the speakers during your
workday or influencing you to order one more glass of wine.
However it is affecting you, it works.
The day will come when you can use
something you read about here to have a beneficial impact.
Then you'll be glad you took the time to learn more about
background music.
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