Band and Music
Merchandise
- It's
Everywhere!
Band Merchandise
Would you like to find out what
those-in-the-know have to say about band merchandise? The
information in the article below comes straight from
well-informed music experts with special knowledge about
music paraphernalia.
How can you put a limit on learning
more about music stuff? The next section may contain that
one little bit of wisdom about music merchandise you may not
have already known.
Marketing a music group - Is it
just about the music? Or, is there more?
Marketing a band isn't just about the
music. A lot of money is made on band merchandise, as fans
want to surround themselves with their favorite artist.
Some teenage bedrooms are shrines to
the rock stars of the day. The walls are covered in posters,
scrapbooks are full of signed photographs and ticket stubs
and coffee is drunk from a mug bearing the faces of the
chosen ones.
One of the first artists to be sold in
such a way was the Beatles. Their images were everywhere, on
lunch boxes, jigsaws and there were little action figures of
them, playing their instruments.
Beatle wigs were popular too with the
trademark floppy, fringe. This kind of memorabilia is sought
after at conventions and other gatherings of fans. Their
management was trying things out for the first time.
Today, it is a slick business activity
and official and unauthorized items are bought. Almost every
gig attended offers the chance to buy band merchandise such
as tee shirts, patches and button badges.
This is the age of the music video and
these are often collected together on a single DVD for sale.
Other DVDs show the band in live performance. Documentary
DVDs are good sellers too.
Illegal Band Products
There is a flood of illegal products,
often footage that has been spliced together with little
thought for the visual or sound quality. This sort of band
merchandise doesn't show the band at their best and
management makes every attempt to stop the bootleggers from
operating.
Wearing band clothing etc. is like a
badge of honor, especially for fans of underground or cult
performers. It's a way of recognizing each other and
declaring their devotion to the world.
Older bands, that are no more, have
popular band merchandise too as well as current acts.
Classic bands such as Led Zeppelin, the Doors or Queen still
sell T-shirts, posters and calendars. Southern bands, like
Lyrnrd Skynrd and Guns 'n' Roses put their logos on belt
buckles. Pop acts, such as boy bands, tend to appear in
books rather than clothing.
The items for sale have to be in
keeping with the image of the band. Westlife, for instance,
are not likely to appear on a black tee shirt with a skull
and crossbones! Equally, Marilyn Manson will probably never
grace a lunch box. The future of band merchandise is assured
because there is so much profit involved.
Now that wasn't hard at all, was it?
And you hare learned a wealth of knowledge, just from taking
some time to study what a music expert has to say about band
merchandise.
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