Band
Merchandise - It's
Everywhere!
By: Bob Pardue
Band
Merchandise
Would you
like to find out what
those-in-the-know have to say
about band merchandise? The
information in the article below
comes straight from well-informed
music experts with special
knowledge about music
paraphernalia.
How can you
put a limit on learning more
about music stuff? The next
section may contain that one
little bit of wisdom about music
merchandise you may not have
already known.
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Marketing
a music group - Is it
just about the music?
Or, is there
more?
Marketing
a band isn't just about
the music. A lot of
money is made on band
merchandise, as fans
want to surround
themselves with their
favorite artist.
Some
teenage bedrooms are
shrines to the rock
stars of the day. The
walls are covered in
posters, scrapbooks are
full of signed
photographs and ticket
stubs and coffee is
drunk from a mug bearing
the faces of the chosen
ones.
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One of the
first artists to be sold in such
a way was the Beatles. Their
images were everywhere, on lunch
boxes, jigsaws and there were
little action figures of them,
playing their instruments.
Beatle wigs
were popular too with the
trademark floppy, fringe. This
kind of memorabilia is sought
after at conventions and other
gatherings of fans. Their
management was trying things out
for the first time.
Today, it
is a slick business activity and
official and unauthorized items
are bought. Almost every gig
attended offers the chance to buy
band merchandise such as tee
shirts, patches and button
badges.
This is the
age of the music video and these
are often collected together on a
single DVD for sale. Other DVDs
show the band in live
performance. Documentary DVDs are
good sellers too.
Illegal
Band Products
There is a
flood of illegal products, often
footage that has been spliced
together with little thought for
the visual or sound quality. This
sort of band merchandise doesn't
show the band at their best and
management makes every attempt to
stop the bootleggers from
operating.
Wearing
band clothing etc. is like a
badge of honor, especially for
fans of underground or cult
performers. It's a way of
recognizing each other and
declaring their devotion to the
world.
Older
bands, that are no more, have
popular band merchandise too as
well as current acts. Classic
bands such as Led Zeppelin, the
Doors or Queen still sell
T-shirts, posters and calendars.
Southern bands, like Lyrnrd
Skynrd and Guns 'n' Roses put
their logos on belt buckles. Pop
acts, such as boy bands, tend to
appear in books rather than
clothing.
The items
for sale have to be in keeping
with the image of the band.
Westlife, for instance, are not
likely to appear on a black tee
shirt with a skull and
crossbones! Equally, Marilyn
Manson will probably never grace
a lunch box. The future of band
merchandise is assured because
there is so much profit involved.
Now that
wasn't hard at all, was it? And
you hare learned a wealth of
knowledge, just from taking some
time to study what a music expert
has to say about band
merchandise.
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It is a given that
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Online
Drum
Tutorials
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The
internet has made it
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About the
Author
Bob Pardue
is the owner of Music
Playground.
Have some fun and learn to read
music FREE by visiting
www.largemart.com/read-music
today...
Disclaimer: Although we
have made every effort to provide
solid and accurate information
about band merchandise on these
pages, Bob Pardue or Music
Playground accepts no
responsibility or does the site
insure or imply any degree of
expertise in music T-shirts or
other band stuff. Degrees of
success with music materials
varies greatly dependent upon the
talent, attitudes, attributes and
ambition of each individual music
fan.
Please
thoroughly check out any
information you find on this site
before assuming the accuracy of
this article about band
merchandise.
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